Indonesia's PDP Law and AI: what Jakarta businesses need to know
AI South East Asia · Updated 14 November 2026
Indonesia's Personal Data Protection Law (UU PDP, Law No. 27 of 2022) brings the country closer to international standards. For businesses in Jakarta, Surabaya or Batam that use AI agents, it sets clear expectations. This is general information, not legal advice.
Lawful basis
Every use of personal data needs a lawful basis, such as consent or the performance of a contract. Design your AI agent so that it only processes what is needed for that purpose.
Rights of individuals
Customers can ask what data you hold, ask for corrections or object to automated processing. Make sure your agent can hand such requests to a human colleague.
Cross-border data
Many AI services run on servers outside Indonesia. Check where data is processed and which safeguards apply. We help you choose a set-up that fits.
Bahasa first
In Indonesia, customers expect service in Bahasa Indonesia. Read multilingual customer service with AI and see AI Implementation & Agents.
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